FRESH SMILE – DENTAL POWDER FOR DOGS
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Freshens breath from the inside out
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Helps break down plaque & tartar
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Supports healthy gums & teeth
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No brushing — just sprinkle on food
Spot the Dental Warning Signs
Over 80% of dogs show signs of dental disease by age three. If you recognise any of the signs below, PetWell Fresh Smile is built to help.
Bad Breath
Yellow or Brown Teeth
Visible Tartar Build-Up
Red or Swollen Gums
Excessive Drooling
Difficulty Eating
Pawing at the Mouth
Avoiding Chew Toys
Benefits
Take your dog’s dental health & comfort to the next level.
PetWell Fresh Smile is a daily dental powder that targets the root causes of bad breath, plaque, and tartar — without brushing, without struggle.
Before
Bad breath and dental problems
After 3 months
Fresher breath and cleaner teeth
Supports Healthy Teeth & Gums
Sodium Bicarbonate is the proven workhorse in dental care, gently neutralising acids and supporting a healthy oral environment so teeth stay clean and gums stay happy.
Promotes Fresh Breath
Real peppermint and green tea extract work alongside rosemary to neutralise the bacteria that cause bad breath — not just mask it. Daily cuddles, no more flinching.
Helps Target Plaque & Tartar Build-Up
A daily sprinkle reaches the hard-to-clean areas a toothbrush can’t — supporting cleaner teeth and helping slow new tartar from forming.
No Brushing, No Struggle
Simply sprinkle the recommended scoop onto your dog’s food once daily. No fighting with brushes, no chasing your dog around the kitchen — it just works in the background.
Supports a Healthy Oral Microbiome
Green tea extract and rosemary deliver natural antioxidants that support a balanced oral environment — helping your dog’s mouth stay healthier between vet visits.
How It Works
It starts in the mouth.
Plaque is a sticky film of bacteria that forms on teeth every day. Left alone, it hardens into tartar, which inflames gums and leads to bad breath and dental disease. PetWell Fresh Smile works daily to disrupt this cycle — cleaning teeth from within.
Ingredients
Real ingredients with a purpose
A clean, focused formula built around a proven dental workhorse and three real botanicals. No artificial fragrances, no fillers for show.
9 functional ingredients in every scoop
Sodium Bicarbonate (82.56%)
The dental workhorse. Neutralises acids, supports a healthy pH, and helps disrupt the plaque-forming bacteria that lead to tartar.
Peppermint Extract
Real peppermint — not artificial mint flavour. Naturally targets the bacteria responsible for bad breath while leaving teeth feeling fresh.
Green Tea Powder
Rich in polyphenols and natural antioxidants that support a balanced oral microbiome and a healthier gum environment.
Rosemary Extract
Natural antibacterial and antioxidant compounds that support gum health and complement the peppermint and green tea.
Supporting Ingredients
Sodium Lauroyl Sarcosinate
A mild, plant-derived cleansing agent commonly used in dental formulations to help lift plaque from tooth surfaces.
Active Ingredients
| Ingredient | % |
|---|---|
| Sodium Bicarbonate | 82.56% |
| Sodium Lauroyl Sarcosinate | 1% |
| Peppermint ExtractMentha piperita | 0.2% |
| Rosemary ExtractRosmarinus officinalis | 0.02% |
| Green Tea PowderCamellia sinensis | 0.02% |
Delivery & Stability
Corn Starch (10%), Sorbitol (3%), Magnesium Stearate (3%), Potassium Sorbate (0.2%) — supporting ingredients that help with texture, even distribution, and shelf stability.
Feeding Guide
Directions for use
Simply sprinkle the recommended amount onto your dog’s food once daily. The scoop is included in every tub.
How to give PetWell Fresh Smile
No brushing, no chasing. Just measure one scoop based on your dog’s size and sprinkle it directly onto their food at mealtime. The powder coats teeth naturally as your dog eats.
For best results, give consistently every day — results build over time as plaque is disrupted before it can harden into tartar.
Recommended daily serving
| Weight | Daily Serving | Tub Lasts |
|---|---|---|
| < 5 kg | 1 scoop (5g) | 30 days |
| 5 – 11 kg | 1 scoop (5g) | 30 days |
| 11 – 34 kg | 2 scoops (10g) | 15 days |
| > 34 kg | 3 scoops (15g) | 10 days |
One scoop = 5g of powder. Always ensure your dog has access to fresh drinking water.
Daily routine
For ongoing dental support — cleaner teeth, fresher breath, healthier gums — sprinkle every day with food.
What to expect
Fresher breath within 2–4 weeks. Visible improvements in plaque and tartar build-up with consistent daily use over 60–90 days.
Studies
Research behind the formula
PetWell Fresh Smile is built around dental ingredients studied for their role in plaque control, enamel protection, and oral microbiome health.
Sodium Bicarbonate
Baking soda dentifrices and oral health
Comprehensive review of sodium bicarbonate’s role in dental care — supporting plaque removal, neutralising acids, and contributing to a healthier oral environment.
Lippert — The Journal of the American Dental Association, 2017
View studyGreen Tea Polyphenols
Antimicrobial and anti-inflammatory effects of green tea catechins on oral health
Green tea polyphenols (catechins) show antibacterial activity against oral pathogens and support a balanced oral microbiome, contributing to healthier gums and teeth.
Narotzki et al. — Archives of Oral Biology, 2012
View studyPeppermint Essential Oil
Antimicrobial activity of peppermint oil against oral bacteria
Peppermint essential oil demonstrates antimicrobial activity against bacteria responsible for halitosis and dental plaque, supporting fresher breath and improved oral hygiene.
Thosar et al. — European Journal of Dentistry, 2013
View studyRosemary Extract
Rosemary (Rosmarinus officinalis) extract: antibacterial activity against oral pathogens
Rosemary extract has demonstrated antibacterial effects against common oral pathogens, supporting its use as part of a daily dental routine.
Bozin et al. — Journal of Agricultural and Food Chemistry, 2007
View studyCanine Periodontal Disease
Prevalence and severity of periodontal disease in dogs
Research showing that over 80% of dogs develop signs of periodontal disease by age three — highlighting the importance of daily dental care for dogs of all sizes.
Wallis & Holcombe — Journal of Small Animal Practice, 2020
View studySubscribe & Save
Why subscribe?
Dental care builds momentum with daily use. Subscribing keeps your dog on the routine — and you save on every order.
Save on Every Delivery
Subscribers receive an automatic discount on every order — no coupon codes needed.
Never Run Out
Your next tub arrives every 30 days so your dog’s dental routine stays consistent without interruption.
Better Results with Consistency
Dental results build over time. Daily use disrupts plaque before it can harden into tartar — small daily wins, lasting benefits.
Flexible & Risk-Free
Pause, skip, or cancel anytime from your account. No commitments, no hassle.
Take your dog’s dental health & comfort to the next level.
A daily dental powder that targets the root causes of bad breath, plaque, and tartar — without brushing.
Before
Bad breath and dental problems
After 3 months
Fresher breath and cleaner teeth
Supports Healthy Teeth & Gums
Sodium Bicarbonate gently neutralises acids and supports a healthy oral environment.
Promotes Fresh Breath
Real peppermint and green tea neutralise the bacteria that cause bad breath.
Targets Plaque & Tartar
Reaches the hard-to-clean spots a toothbrush misses, helping slow new tartar.
No Brushing, No Struggle
Sprinkle on food once daily. No more chasing your dog with a toothbrush.
Supports Oral Microbiome
Green tea and rosemary deliver natural antioxidants for balanced oral health.
It starts in the mouth.
Plaque builds on teeth every day. Left alone, it hardens into tartar and inflames gums. PetWell Fresh Smile disrupts this cycle daily.
Real ingredients with a purpose
A clean formula built around a proven dental workhorse and three real botanicals.
9 functional ingredients in every scoopSodium Bicarbonate (82.56%)
The dental workhorse. Neutralises acids and supports a healthy pH.
Peppermint Extract
Real peppermint, not artificial flavour — targets bad-breath bacteria.
Green Tea Powder
Polyphenols and natural antioxidants for a balanced oral microbiome.
Rosemary Extract
Natural antibacterial and antioxidant compounds for gum health.
Active Ingredients
| Ingredient | % |
|---|---|
| Sodium Bicarbonate | 82.56% |
| Sodium Lauroyl Sarcosinate | 1% |
| Peppermint Extract | 0.2% |
| Rosemary Extract | 0.02% |
| Green Tea Powder | 0.02% |
Delivery & Stability
Corn Starch (10%), Sorbitol (3%), Magnesium Stearate (3%), Potassium Sorbate (0.2%).
Directions for use
Simply sprinkle the recommended amount onto your dog’s food once daily.
| Weight | Daily Serving | Tub Lasts |
|---|---|---|
| < 5 kg | 1 scoop (5g) | 30 days |
| 5 – 11 kg | 1 scoop (5g) | 30 days |
| 11 – 34 kg | 2 scoops (10g) | 15 days |
| > 34 kg | 3 scoops (15g) | 10 days |
One scoop = 5g of powder. Use the scoop included in every tub. For best results, give consistently every day with food.
Research behind the formula
Built around dental ingredients studied for their role in plaque control and oral microbiome health.
Green Tea
Catechins, antimicrobial & anti-inflammatory effects on oral health
Narotzki et al. — Arch. Oral Biology, 2012
View studyPeppermint
Antimicrobial activity of peppermint oil against oral bacteria
Thosar et al. — Eur. J. Dentistry, 2013
View studyRosemary
Antibacterial activity of rosemary extract against oral pathogens
Bozin et al. — J. Agric. Food Chem., 2007
View studyWhy subscribe?
Daily dental care delivers the best results — subscribing keeps your dog on the routine.
Save on Every Delivery
Automatic discount on every order.
Never Run Out
Supply arrives every 30 days automatically.
Better Results
Daily consistency keeps teeth cleaner and breath fresher.
Flexible & Risk-Free
Pause, skip, or cancel anytime.
Product Quality
Quality you don’t have to question.
Formulated by pet scientists. Every batch produced in South Africa, every step held to a higher standard.
Science-Backed Formula
Built on dental ingredients studied for plaque control, enamel protection, and oral microbiome health.
Batch-Tested Purity
Every production run is independently tested for potency, purity, and safety.
Locally Fulfilled
Shipped from our South African warehouse for quick, reliable delivery.
GMP-Certified Manufacturing
Produced in facilities that follow Good Manufacturing Practices.
What to Expect
The 90-Day Fresh Smile Journey
Real dental improvements take time. Here’s what most dogs experience over 90 days of daily use.
Month 1
Fresher Breath, First Wins
The daily routine settles in. Most pet parents start to notice:
- Noticeably fresher breath
- Less plaque film along the gumline
- A simpler dental routine that actually works
Month 2
Cleaner Teeth, Less Tartar
As the formula keeps working, most dogs show:
- Reduced visible tartar build-up
- Brighter-looking teeth at the gumline
- Healthier-looking gums
Month 3
A Healthier Smile, Sustained
With continued daily use:
- Consistently fresh breath day-to-day
- Cleaner teeth visible up close
- A daily dental habit you actually stick to
Compare
Why PetWell Is Different
Here’s how PetWell Fresh Smile compares to typical dental products.
| Feature | PetWell Fresh Smile | Typical Dental Products |
|---|---|---|
| Daily Routine | Sprinkle on food, no brushing | Brushing battle or chews |
| Sodium Bicarbonate | 82.56% — the proven dental workhorse | Often missing |
| Real Peppermint Extract | Included — not artificial flavour | Synthetic mint flavour |
| Green Tea Polyphenols | Included | Not included |
| Rosemary Extract | Included | Not included |
| Artificial Fragrances | None | Often included |
| Ingredient Transparency | Full % breakdown | Proprietary blends |
| Fulfilment | Fulfilled in South Africa | Often imported |
| Guarantee | 90-day money-back | 30 days typical |
Customer Reviews
What dog owners are saying
Based on 118 reviews — 4.7 out of 5 stars
“My Frenchie had the WORST breath. Like, "don't-let-her-lick-the-baby" bad. Started Fresh Smile 3 weeks ago and I can actually let her cuddle with me again on the couch.”
“I’ve tried brushing my Maltese’s teeth for years — war zone every time. This is brain-dead simple, you just sprinkle it on her food. Within a month her breath was so much better.”
“The vet quoted me R7,000 for a dental clean. I started Fresh Smile a few months back. At our last check-up the vet said her teeth looked “great” for her age. I’ll take that win.”
“Honestly didn’t expect much from a powder but the tartar near his back teeth has visibly gotten less. He’s a senior Dachshund and his dental health has been a worry for ages.”
“My Pug used to make me gag with his breath. After about 6 weeks on Fresh Smile, my husband said “wait, his breath isn’t terrible anymore.” That’s when I knew it was working.”
“Easy, no fuss, no fighting. I sprinkle it on at breakfast. The scoop is exactly the right size. My Cavalier eats it without noticing, and her teeth do look cleaner.”
“Took about 4 weeks before I noticed the difference but the plaque film along his gumline has reduced. For the price vs. annual vet dental, this is a no-brainer.”
“My senior Lab’s breath was getting worse with age. The vet mentioned dental disease at her last check. Started this 2 months ago and her last visit the vet noticed improvement. So pleased.”
90-Day Money-Back Guarantee
Try PetWell Fresh Smile for 90 days. If your dog’s breath isn’t fresher and their teeth aren’t cleaner — contact us and we’ll refund you in full. No questions asked.
Zero risk. Full refund. Your dog deserves a healthy smile.
Frequently Asked Questions
Over 80% of dogs develop signs of dental disease by age three. Small breeds and flat-faced (brachycephalic) dogs are especially prone — Yorkies, Chihuahuas, Pugs, Frenchies, Dachshunds. Daily care helps prevent the buildup that leads to expensive vet dentals and serious health issues down the line.
Brushing is the gold standard if your dog tolerates it — but very few dogs do. Fresh Smile is for the rest of us. The powder coats teeth as your dog eats and reaches the back molars and tight gaps a brush often misses. Use it on its own or alongside brushing.
Simply measure one scoop based on your dog’s weight (Extra Small/Small = 1 scoop, Medium = 2 scoops, Large = 3 scoops) and sprinkle directly onto your dog’s food once daily. The scoop is included in every tub. That’s it — no brushing, no mixing, no fuss.
Fresh Smile has a very mild, neutral taste — the formula relies on real peppermint and herbs rather than strong artificial flavours. When sprinkled on food, the vast majority of dogs don’t notice it at all and finish their meal as normal.
Most pet parents notice fresher breath within 2–4 weeks of daily use. Visible improvements in plaque and tartar build-up typically appear over 60–90 days as the formula consistently disrupts buildup before it can harden.
Yes. Sodium Bicarbonate (baking soda) is one of the most well-studied dental ingredients in the world — safe for daily use in dogs at the levels found in Fresh Smile. It works by gently neutralising acids in the mouth and supporting a healthy oral environment.
It depends on your dog’s size. A typical tub provides roughly a one-month supply for small-to-medium dogs (1–2 scoops/day) and around 20–30 days for large dogs (3 scoops/day). Subscribers can adjust their delivery cadence to match.
Yes. Fresh Smile can be used alongside Probiotic Chew, Calming Chew, Joint Care Chew, and Clear Ears. They’re formulated to work together as part of a complete daily routine. If your dog is on medication or has a specific health condition, please consult your veterinarian first.
You can manage your subscription from your customer portal at any time. From there you can update your delivery address, change your payment method, skip a delivery, swap your bundle size, or cancel your subscription — all in a few clicks. You’ll find the link in your welcome email and every order confirmation.
Daily dental care delivers the best results — not occasional use. Subscribing makes sense if you want to keep your dog on a consistent routine — you save on every order, never run out, and your dog stays on the protocol that delivers results.
Yes. After your initial 3-month commitment, you can cancel any time from your customer portal — no calls, no emails required. Before then, you can still pause or skip deliveries to give yourself flexibility while staying on the programme.
You can skip a delivery directly from your customer portal at any time. If you’re going away, have a stockpile, or just want a break, your next order simply pushes back. Your subscription stays active and resumes with the following cycle.
Subscribers save on every order automatically, never run out, and get the benefit of consistent daily dosing — which is when dental care delivers the most lasting results. You can pause, skip, or change bundle size at any time from your portal.
Your first order is charged immediately. Each subsequent order is charged on the same date every month, before dispatch. You’ll see the upcoming charge date in your customer portal and can adjust it at any time.
Yes. You’ll receive a reminder email a few days before your next charge, so you have time to make changes — skip, swap, or pause — before the order goes through.
Cancelling is straightforward. Log in to your customer portal, go to your subscription, and click cancel. The link is in every order confirmation email. If you need help, you can also reach out to us directly and we’ll take care of it for you.
